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There are no gender differences in the processes of feasibility studies or market analyses. However, given patterns of male-dominated interaction, training and support specifically for women can bring about unprecedented exchanges of information and experience that help engage a whole new cadre of citizens in business development. An important function for such a program is also to act as an advocate for women in business in the local community or in wider venues. (One of over 60 entries in the compendium Tools & Techniques for Community Recovery & Renewal.)