Canada's Conscious Consumers

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"Market fragmentation" represents an enormous opportunity for social entrepreneurs in the food sectors. Each of the seven major trends in consumers' food preferences represent a wave that growers, processors, retailers, and restaurateurs can ride into the future.

"Currently, seven major new trends in consumer food preferences can be identified. Each represents a market niche that community organizations - CED initiatives, social enterprises, nonprofit or charitable entities, local food businesses ... need to be particularly well-positioned to act upon. By connecting to these consumers - linking with this 'piece of their mind' - community-based initiatives can become major drivers of change."

Subtitle: 
7 consumer trends are changing the landscape of Canada's food industry
Author: 
Mark, Sandra
Co-Author: 
Moreland, Frank
Pages: 
4
Publication Date: 
2006
Stock #: 
MW170233
Language: 
Category: