"Market fragmentation" represents an enormous opportunity for social entrepreneurs in the food sectors. Each of the seven major trends in consumers' food preferences represent a wave that growers, processors, retailers, and restaurateurs can ride into the future.
"Currently, seven major new trends in consumer food preferences can be identified. Each represents a market niche that community organizations - CED initiatives, social enterprises, nonprofit or charitable entities, local food businesses ... need to be particularly well-positioned to act upon. By connecting to these consumers - linking with this 'piece of their mind' - community-based initiatives can become major drivers of change."